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Material Fact - Changes in Management

AMBEV ANNOUNCES CHANGES IN MANAGEMENT

Ambev S.A. ("Ambev" or the "Company"), announces that, effective January 1, 2015, João Castro Neves will join the Board of Directors of the Company and will also assume the position of Zone President North America at Anheuser-Busch InBev S.A./N.V. ("ABI"). He will be succeeded in his position as CEO of Ambev by Bernardo Pinto Paiva, currently the Chief Sales Officer of ABI.

Bernardo Pinto Paiva holds a Degree in Engineering from Universidade Federal do Rio de Janeiro and an Executive MBA from Pontifícia Universidade Católica do Rio de Janeiro. Mr. Pinto Paiva joined Ambev in 1991 as a management trainee and, during his career at the Company, has held leadership positions in Sales, Supply, Distribution and Finance. He was appointed President of Labatt, Ambev‘s subsidiary in Canada, in January 2008 and President of Quilmes, the Company‘s subsidiary in Argentina, in January 2009, before becoming Chief Sales Officer of ABI in January 2012.

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